Brand Development
With the addition of the Bugatti brand to a dealer group that already represented some of the world’s most respected and admired brands, 7 Communications was tasked to freshen the storied Grand Touring Automobiles (GTA) brand.
Elements included in rebranding:
- Brand positioning
- New logo
- Communication elements (business cards, letterhead, POS materials, dealer group brochure)
- Store signage
- Advertising templates for new and pre-owned models
- Autoshow display
- Brand communication standards