Brand Development
Representing seven family-owned and managed dealerships, 7 Communications was tasked with developing a brand communication strategy to build around their group of stores that at the time included Acura, Honda, Hyundai, Lexus, Scion, Toyota and now includes Porsche. The task includes a strategy to build around their dedication to customer service, their foresight to invest in quality facilities and an enduring belief in the value of strong relationships.
Elements included in rebranding:
- Brand positioning
- New group logo and logo’s for each dealership
- Communication elements (business cards, letterhead, POS materials, brochure)
- Brand communication standards
- Launch plan for customers and manufacturers
- PR and media strategy