Brand Development
In 2010, Touchette Distribution of Montreal, Quebec was looking for a partner to create a new brand for their OEM tire program. They selected 7 Communications and we worked alongside them to shape and bring their newly minted TireLink brand to market.
Elements included in rebranding:
- Brand positioning
- New logo
- Communication elements (business cards, letterhead, POS materials, brochures)
- Signage
- Brand communication standards
- Launch communications to manufacturers
- PR and media strategy