7 Communications: Focus. Invest. Become Famous.

Brand Development

We believe every brand has the potential to be great, but only the brands that are willing to Focus on a strategy and genuinely Invest in it, will Become Famous.

Sometimes the challenges we receive are provided with a blank sheet of paper, and other times we're given the opportunity to give a successful brand a freshening to align it with renewed expectations. No matter the client, we work with each to build a strategy that helps each client stand for something unique and differentiated.

Retail Sales & Marketing Programs

Retail is different. We get that.

Sure, it's delivering the right message, at the right time, to the right consumer. And it means driving vital traffic to retail facilities and generating quality leads. But there's more. With years of agency and OEM experience, for multiple manufacturers, the 7 Communications team understands the demanding retail environment and the delicate dealer/manufacturer dynamic. We’ve sat shoulder-to-shoulder with dealers in ad meetings for more than a decade. We know responsive means right now, not next month. We know how to bridge the gap between the OEM's brand objectives and the reality of the marketplace. We know how to make retail ad dollars go farther -- and do more.

Our retail sales and marketing team was created as the missing link between the manufacturer’s brand strategy and the dealer’s tactical needs. Powerful creative, clever promotions, leading-edge lead generation and disciplined management are what we do every day.

Retailers who we've had the privilege of working with include:

Enterprise Knowledge Programs

We are passionate about delivering unique, cutting edge educational programs and have been privileged to generate repeat business from some of the world's leading brands in the process. We elevate what it means to have attention-to-detail and flawless execution - a non-negotiable in our programs; always ensuring a professional, results-driven, customer-focused experience.

Creators of Unique Experiences

Unique doesn't need to be expensive – it simply needs to be clever, on-brand and well executed.

When called upon, we love working with our clients to create unique and innovative programs designed to create advocates and long-term ambassadors for their brands. A few examples include:

Strategic Alignments

Some of the world's best brands share the spotlight every day with complimentary brands and we are continually searching for the perfect alignment of brands that we can partner our clients with.

We enjoy the challenge, no matter the size of the client and have had some tremendous success in creating on-brand, strategic alignments. One of our favourite examples is Mercedes-Benz Oakville and what can be done by aligning with the right strategic partners.

Launch, Prospecting & Loyalty Programs

While we know that marketing budgets are built around filling the funnel with new prospects, we're convinced that a good defense is just as important as a good offense and have a number of tools that can assist you to reduce any current and prevent future client leakage.

Filling the funnel with new prospects is more science than art and we work to ensure we optimize our clients' budget to generate prospects that have a high propensity to purchase. Looking to get noticed? Give us a call...

Consulting

Not all projects fit in pillars 1 to 6, and on a weekly basis we're called upon to consult on a host of projects for our clients.

Building a proposal to pitch for a new piece of business? Call us.

Need a research study completed on the market share potential of your current/future business or understand the value of locating in one market vs. another? Call us.

Have a tonne of data and need to tell a story with it? You get the idea... Clients who we've worked alongside of include:

• BBDO
• Globe and Mail
• Google
• Roy Foss Motors