We understand that brands are often bigger than their fixed marketing budgets, and that in today's climate our clients have no choice but to make less become more.

With years of agency and OEM experience for multiple brands and a growing roster of premium clients, we know responsive means right now, not next month. We know how to make marketing dollars go farther -- and do more. It’s our passion and what our clients expect.

Our Team

It's all about the people and we're proud of our growing team.

Larry Futers

Founder/Managing Director

As founder and Managing Director of 7 Communications, Larry Futers understands the demanding retail environment and the delicate dealer/OEM dynamic.

Larry has earned a reputation for innovative marketing and thoughtful management during more than a decade in the auto industry in the US and Canada where he created memorable campaigns that ignited double-digit growth for two OEMs. He has managed more than one hundred training and customer product days, in a variety of formats, across a range of audiences and brings his best practices to this program.

Larry was a member of the executive management at Mitsubishi where he set the strategic marketing direction of the brand including all product planning, pricing, business 2.0 initiatives, brand and offer advertising, customer relationship marketing, research and consumer events/sponsorships. At Volvo Cars of Canada Corp., he was Vice President of Marketing and played a key role in increasing the value of the retail franchise, propelling Volvo to the #1 position for Dealer Communications/Relations. He served in senior capacities in marketing, product planning, sales, incentive management and public relations with Volvo in Canada and the U.S.

(P) 416.408.4488 x3641
(E) lfuters@7communications.ca

Mary Lynn Futers

Director, Client Service – Healthcare

For more than a decade, Mary Lynn Futers has systematically built a career, a business and a stellar reputation on translating the complex needs of the health care industry into successful programs that educate and motivate its key players.

As a manager, visionary and entrepreneur, Mary Lynn has conceived, designed and delivered medical education, health care promotion and related programs for sophisticated companies in the pharmaceutical and medical technology field. She has succeeded by mixing a fine amalgam of energy, compassion, innovation and technical understanding into a leadership formula for the new and expanding world of professional communications for the health care industry in Canada.

Acting as a consultant to organizations and agencies, she has built and nurtured cross-functional teams that have delivered breakthrough educational events and programs for physicians and other health care leaders while delivering above-average financial results for firms like CTC Communications Corporation and The Medicine Group. She has also brought her high-level strategy and detailed execution style to consumer products companies, working effectively in the auto, food and beverage sectors.

As a partner in 7 Communications and Director, Client Service, she today supports health care companies and the agencies that supply them with sage counsel, program design, development and implementation.

Mary Lynn’s credentials in the health care world are hard to equal. Her fine understanding of health care practice stems from her medical training in treating respiratory illnesses and her time in the field in clinical practice. Her deep understanding of the business side of health care comes from hard-earned time in sales management for healthcare products.

A versatile and dynamic manager with a deep well of experience in effective, high-level communication and motivation for professionals, Mary Lynn Futers is that rare individual who motivates those around her with her energy and her lead-by-example style.

(P) 416.408.4488 x3642
(E) mfuters@7communications.ca

Natalie Maurice

Director, Client Service – Automotive

Natalie is a high-performance marketing executive with international experience and a deep understanding of the automotive industry. She joined 7 Communications from BRP of Valcourt, Quebec, in the fall of 2010. While there, she was the North American lead for the integrated CRM team, led the audit of their system and developed their roadmap. As the North American Marketing Manager for Sea-Doo, Watercraft and Boats, she also developed and executed the new product demo tour in the top US and Canadian markets. Natalie’s expertise at creating exciting product demonstration experiences and driving qualified leads to retail post-event is a solid addition to our team.

Prior to BRP, Natalie held roles of increasing responsibility at Hyundai Canada, most recently as the National Retail Advertising Manager. Prior to Hyundai she was the automotive Account Director at agency Sharpe Blackmore (EURO RSCG) in Toronto and Scan Partner (Grey Global) in Goteborg, Sweden. Natalie’s agency and related experience includes work for Aston Martin, Audi, Bentley, BRP, Hyundai, Infiniti, Jaguar, Land Rover, Mercedes-Benz, Roll-Royce, Saab, Saturn and Volvo.

(P) 416.408.4488 x3643
(E) nmaurice@7communications.ca

Carm Galati

Creative Director

Carm brings a wealth of experience in all components of the brand building process, including corporate/retail identity, name generation and interior/exterior signage.

In his 19 year career, he has helped many national and international brands connect with their audiences: he has enticed new and existing customers into the dealerships to purchase or service their Aston Martin, Audi, Bentley, Infiniti, Jaguar, Land Rover, Lexus, Mercedes-Benz, Porsche, Rolls Royce, Volkswagen and Volvo; introduced Small Business Banking to the Caribbean through branding and marketing for Scotiabank International and re-designed the Mike Holmes brand to better align with his North American business strategy.

Carm has held creative director positions in numerous prominent design firms in Canada including Ove Design & Communications, Fusion Creative, Anthem Toronto and has been the Creative Director at 7 Communications since 2009.

(P) 416.408.4488 x3644
(E) cgalati@7communications.ca

Chris McRae

Director of Strategy and Brand Engagement

Chris represents a unique strategic, business development and marketing skill set.

With over 19 years of dynamic sales, marketing and communication experience in the pharmaceutical, biotech, carbon finance, renewable energy and energy management market segments, Chris understands what it takes to build brands and markets from the ground up. Chris is a leader in developing and executing integrated business development plans, marketing initiatives, strategic customer development and management programs and excels at ideation of new concepts and brand engagement opportunities.

Throughout Chris’ career, he has been recognized for conceptualizing, designing and implementing business development plans that have helped the brands he has influenced achieve over $600 million in combined annual sales.

His passion and influence are key ingredients to establishing and maintaining competitive advantage, high valued relationships and sustained business success.

(P) 416.408.4488 x3646
(E) cmcrae@7communications.ca

Bonar K. Bulger

Director of Digital Strategy

Bonar K. Bulger has joined the corps of 7 Communications professionals as the company's digital media strategist – a challenge that draws on both his experience at the leading edge of marketing through social media and his hard-won success steering sales and marketing for some of Canada's best-known brands.

His service to premium automobile brands – BMW, Volvo and Mercedes-Benz - helped build the foundation for a versatile approach to connecting customers with the names they most admire, with commensurate sales and management success. A return to university and advanced Masters studies in technology opened the door to the entertainment industry where Bonar moved into retail account management for one of Canada's largest recording music companies, Sony Music. The next step was to deploy a growing set of social media tools to build loyalty and develop new areas of activity such as extending the reach and appeal of live entertainment – a task that brought Bonar's background and passions into perfect alignment.

Bonar joins 7 Communications ready to create scalable digital marketing programs for clients, using powerful brand marketing expertise and first-hand experience in sales to provide clients with timely bottom-line results. Having sold successfully on the retail floor for several years, Bonar brings a very unique insight to our team.

(P) 416.408.4488 x3647
(E) bbulger@7communications.ca

Sean Taylor

Account Executive

Sean Taylor is a communications and project management specialist who has spent the past three years overseeing all the communications, marketing, and special event needs for one of Canada’s most successful sport related charities. He is dedicated to ensuring that each project or event he oversees is seamlessly organized and executed to support the client’s unique needs and to surpass their expectations.

Energetic, client-centric and a strong writer and problem solver, Sean has worked with numerous corporations, charities, sports teams, celebrities, and the media, organizing events, raising money, marketing products and providing memorable outings for thousands of people across Canada and the U.S. Recently he spear-headed the team to have the likeness of Baseball Hall of Fame pitcher Ferguson Jenkins immortalized on a Canadian postage stamp commemorating Black History Month.

Whether it is preparing a full range of traditional marketing materials, leveraging the latest social media, or generating media support, Sean knows how to capture attention and build awareness for his clients.

(P) 416.408.4488 x3647
(E) staylor@7communications.ca