MacCall Bertram

Account Director

With a first name as a last name and a last name as a first name, MacCall is no stranger to challenging the status quo. 

A graduate from the University of Lethbridge with a Bachelors degree in Business Management (Major in Marketing), she immediately fell in love with the power of consumer insights and its’ potential to reach audiences through personalized and tailored strategic marketing.

MacCall started her career working on the client side, but with her passion for brainstorming innovative solutions and relationship building, she quickly immersed herself in agency life… and has never looked back.  

Her experience includes building brands for growing startups, national retail chains, consumer packaged goods companies, large agriculture organizations and premium luxury lifestyle brands. A few notable brands on her resume include Altea Active, Bayer CropScience, FYidoctors, Harley-Davidson, and Skip the Dishes. 

She loves to flex her critical thinking skills, works hard to be a supportive leader and has a goal of always doing what’s right for her clients’ business.

In her spare time, you can find her golfing in the summer, snowboarding in the winter, reading for her book club or obsessing over her mini-dachshund, Frank.

Harley-Davidson Canada

Revving up sales


A global fintech rebrand

Pool Safe Inc.

A B2B hospitality rebrand

GAIN Group

Optimizing digital ads with personas


Globally loved, locally engaged